How to put your company on the map in 2017

Whether you recently set up in business or you’ve been around for a while but you’re struggling to attract attention to your products or services, keep reading. In this blog, we take a look at a few simple but effective techniques that could help you to put your company on the map in 2017.

Reach out through face-to-face sales

There’s no shortage of marketing methods to take advantage of these days. From online promotions to more traditional techniques like handing out flyers or advertising on the radio, there are lots of different ways to engage with your audience. However, in terms of grabbing people’s attention, one particular method stands out – and that’s face-to-face sales. This tried and tested technique can be a great way to get people to sit up and pay attention to your business.

Of course, for the best results, you’ll need to be savvy in your approach to direct sales. If you’re lacking experience, it may pay off to get the experts involved. For example, Appco UK can run these campaigns on your behalf. The self-employed brand ambassadors in its network are highly skilled in establishing a rapport with potential customers. Using an approach dubbed the Human CommercialTM, they provide tailored messages to consumers, answering their questions and engaging with them in an open, friendly way. Communicating directly with people in this way can be a fast and effective way to boost brand recognition and trust.

You can find out more about sales and fundraising experts Appco Group online. One of the things that helps to set Appco apart from other fundraising and marketing specialists is the fact that it operates a performance-based payment model, making it easier for its clients to control their costs.

Attend trade shows

Trade shows are a great place to get noticed. These events bring together companies and prospective customers and they give you the chance to really show what you’re about. Because of their power to raise your profile, it’s well worth attending them. Just make sure you prioritise the shows that are most relevant and suitable. Also, so that you make the best possible impression when you’re at the events, ensure you have a high-quality, carefully designed display. Meanwhile, to attract people over to your stand, you might want to think about giving away branded merchandise. Make sure you have plenty of flyers and business cards to distribute too.

Take full advantage of social media

Social media has revolutionised the way in which companies interact with consumers, and if you’re not yet taking full advantage of sites like Twitter and Facebook, now’s the time to start. These networks can help you reach out to a wide audience at very little cost, and you can use them for a range of purposes. For example, you might want to post blogs and articles demonstrating your expertise in your field. You can also run competitions that encourage social media users to like and share your posts or pages. As long as you focus your resources on the sites that your target audience are most likely to use, social media can help you to dramatically expand your company’s reach and raise your profile.

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